Healthy Lifestyle is a Habit 2025: COAF’s Joint Nationwide Campaign

This fall, COAF joined forces with Armenia’s Ministry of Health and the World Food Programme (WFP) to launch Healthy Lifestyle is a Habit 2025 — a nationwide public awareness campaign that empowers  Armenians to take control of their health through their daily habits..

A Campaign with National Reach

For three consecutive years, the Ministry of Health has led this initiative, and in 2025 COAF came on board as a key partner. Together with WFP, the campaign which began on September 8 covers all 10 provinces of Armenia and Yerevan, engaging thousands of people through engaging events that send one main message loud and clear: healthy living is fun, practical, and accessible.

What’s Happening on the Ground

Each of the 11 campaign stops include:

• Parades and community walks to open the events.
• Sports competitions between schools to promote teamwork and physical activity.
• Food tastings and nutrition booths introducing healthy plate models.
• Interactive health kiosks on topics ranging from oral hygiene and clean hands to mental health, stress management, and chronic disease screening.
• Group dances and performances, making health awareness a joyful, community-driven experience.

From Sisian to Alaverdi, and Dilijan to Masis, Healthy Lifestyle is a Habit 2025 is transforming rural town squares and schoolyards into vibrant festivals celebrating health. The closing event will take place in Yerevan on October 9, 2025.

Why It Matters

The goals of the campaign are simple yet powerful:

• Promote healthy eating habits.
• Encourage physical activity.
• Raise awareness about mental health.
• Highlight the importance of hygiene.

By turning health into an engaging community activity, the campaign is helping prevent disease and improve quality of life, laying the foundation for healthier generations ahead.